On August 26th, 2025, the G-Accon team packed up our table signs, swag, and laptops and set out for the Xero Roadshow in New York City.
If you've never been to one of these events before, think of it as a big meetup for people who live and breathe accounting. Small business owners, bookkeepers, CPAs, and software vendors all in one space, talking, learning, and solving real problems.
And yes, we were one of those vendors. But we weren’t just there to pitch. We were there to listen, learn, and show people what G-Accon can really do.
The Setup: Bright, Simple, and All About the Work
If you walked by our booth, the first thing you probably saw was our bold yellow tablecloth and tall standing banner. “Love using Google Sheets and Xero?” it asked. That question stopped more than a few people in their tracks.
Why? Because so many accounting teams are still stuck doing things the hard way. Exporting reports. Copying data. Manually building dashboards every week or month.
We talked to dozens of attendees who said the same thing: “We’re spending hours on stuff we know could be automated.”
That’s where G-Accon comes in.
G-Accon = Automation Without the Headache
At the event, we showed how G-Accon connects tools like Xero and QuickBooks directly to Google Sheets. From there, you can pull live financial data, automate reports, and even push data back into your accounting software. No coding. No complicated setup.
One visitor asked, “Wait, I don’t need a developer to set this up?”
No, just install it from the Google Workspace Marketplace and go.
Another person said, “So I can make my own templates?”
Yes again. You can build whatever format works best for you or your clients. Want something ready-made? We’ve got templates too.
And when they asked about Xero support?
That’s one place we really stood out.
Not All Tools Work with Xero (But G-Accon Does)
We heard this a lot: “We’re comparing G-Accon with LiveFlow.”
That’s fair. They’re both tools built for automating finance work inside Google Sheets. But here’s the thing, LiveFlow doesn’t support Xero. G-Accon does.
That’s a pretty big deal if you’re running a firm that serves multiple clients. Or if your own business runs on Xero.
So, if you’re looking for a LiveFlow alternative that gives you more options? G-Accon’s got your back.
A Familiar Face at the Next Booth
One surprise we weren’t expecting? Setting up our booth right next to Joe Woodard, the founder and CEO of Woodard, the team behind the Scaling New Heights conference.
Joe is one of the most respected voices in the accounting world. He’s seen every kind of tool out there, and he knows what firms actually need. Having him nearby led to some great chats and a lot of laughs.
We shared stories, heard what people were struggling with, and even picked up a few ideas for future updates.
Security First: SOC 2 and GDPR
Some attendees were excited about the features. Others asked smart questions about security.
One person mentioned a blog post saying G-Accon isn’t SOC 2 certified. That’s old news. We cleared it up right away: G-Accon is officially SOC 2 certified and GDPR compliant.
That means your data is safe. It’s handled with care. And we meet the same privacy and security standards used by top global companies.
You can work with confidence, especially if you’re managing data for clients across different regions.
The Crowd: Smart, Curious, and Tired of Busy Work
If there was one theme we heard over and over, it was this:
“I know I’m wasting time. I just need to fix it.”
People weren’t coming to the Xero Roadshow just to browse. They came because they want better tools. They want to grow. And most of all, they want to stop doing the same thing over and over by hand.
G-Accon makes that possible. And talking to real users in person reminded us why we do what we do.
The Swag Was Fun, Too
Yes, we had giveaways. And yes, people loved them.
Our mini stress-relief accountants (you can see them in the photos!) were a hit. People smiled, squeezed them, and even asked to take a few extra back to the office.
It sounds silly, but those little things help. They make people stop and talk. They make you memorable. And in a sea of booths and brochures, being memorable matters.
What’s Next?
We’re still buzzing from the energy of the event, and we’ve already started planning what’s next. If you visited our booth, thank you. If you missed us, no worries. You can still try G-Accon for free.
No calls. No demos. Just install it, connect your data, and see how much easier your life gets. You don’t have to switch platforms or change your workflow. G-Accon fits into what you’re already doing, and makes it faster, cleaner, and more accurate.
Try G-Accon Today
Whether you're a solo bookkeeper, a growing firm, or managing dozens of clients across QuickBooks and Xero, G-Accon gives you tools that work the way you do.
- Automate your reports
- Build or use custom templates
- Save hours every week
- Stay secure with SOC 2 and GDPR compliance
- And yes, use it with Xero
Ready to try a better way to work?
Try G-Accon now and see why so many at the Xero Roadshow said:
"This is exactly what we’ve been looking for."
